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Unique Partnership Announced (Posted On: Wednesday, April 08, 2009)

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Larry Law of Cranberry Resort announced a unique partnership today that will not only benefit his guests and property owners but the entire community. Beginning April 10, 2009, Cranberry Resort will add one dollar ($1) to each resort guest bill to support diagnostic and treatment equipment at the Collingwood General & Marine Hospital (G&M).

“Whether you are a full or part time resident, a tourist or someone just driving through to another destination, when you’re in the Collingwood area, the G&M is your Hospital,” says Law.

“Everyone needs to help ensure that our Hospital is equipped to diagnose and treat every patient who presents for care.”

Over 30,000 patients annually arrive at the G&M’s Emergency Department (ED) for care and approximately twenty percent of those come from outside the Hospital’s service area of Collingwood, Wasaga Beach, Clearview and The Blue Mountains. Emergency patient volumes at the G&M are greater than some Toronto hospitals and the level of acuity (how seriously ill or injured the patient is) in the G&M’s ED is higher than the provincial average.

“We understand that our Hospital feels unique pressures from the tourism industry. Our goal is to work through the G&M Hospital Foundation to help offset some of that pressure by helping to fund equipment not covered by the Ministry of Health and Long Term Care,” says Law.

With 250 guest rooms on the property, Law predicts that this unique program could generate $20,000 annually for the G&M. This money will be used to fund equipment used in the diagnosis and treatment of emergency patients.

Jan Trude, Chair of the G&M Hospital Foundation responds, “The G&M Hospital Foundation is the only reliable source of funding for medical equipment and technology at your Hospital. In difficult economic times, the need for medical equipment does not slow down. We are so grateful to Mr. Law and Cranberry for this amazing leadership pledge.”

For more information please contact:
Tara Brand, Marketing Co-ordinator, Cranberry Resort – (705) 446-3274
Jory Pritchard-Kerr, Executive Director, G&M Hospital Foundation - (705) 444-8645



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